Juventus tried their best late last week to undo some of the angst regarding their logo change earlier this year, with a quirky tattoo stunt on social media.

The Italian giants caused plenty of upset when they unveiled their new logo at their ‘Black and White and More’ event in mid-January, ditching the traditional Old Lady badge. The criticism on social media was remarkable.

However one peculiar story emerged of Juve fan Kevin who had the club’s traditional badge tattooed on his body only days before the new logo was launched.

Inspired by the situation, Juve launched a social media campaign called #JTattoo, where three fans got the chance to have their tattoos updated.

Kevin along with two other fans Marco and Lucio earned the chance to get inked up.