The new design sees the evolution of the classic Umbro diamond graphic running around the sleeve – bringing the spirit of the past into an exciting modern design.

Set to be worn for the first time in the Blues game against Southampton on Saturday, the kit was revealed via a video and image entitled Go On.

Everton’s strong bond with its fanbase is demonstrated by the process undertaken to develop the design of the kit. Over the past 15 months, Umbro has collaborated with fans to understand their preferences on colour, collar and other design features.

Thousands of fans have had input into the process which was also applied to the away and third strips.

Fans overwhelmingly supported a traditional design for the home kit, with elements that referenced classic Everton kits from the past.

To incorporate this feedback, the new shirt features Everton blue with iconic white Umbro taping on the sleeve cuffs – a nod to some of the classic Everton shirts of the 1970s. Alongside this, a contemporary take on a classic collar features with a two-button placket.

Fans also spoke about the importance of Prince Rupert’s Tower, the local monument that features in the Everton club crest, which sits on the nape of the neck.

Gary Evans, Chair of the Everton Fans’ Forum, said: “The lengths that Umbro have gone to listen to the feedback of fans is impressive and has resulted in what we believe is a really strong design for next season.

“As a fan you always look forward to the reveal of a new kit and this one doesn’t disappoint. This is a shirt that Evertonians will be proud to wear.”

The shirt is accompanied by shorts in clean white with a flash of blue on the elasticated waistband – a classic colour combination also referenced in the fan survey. 

Everton's first team captain, Phil Jagielka, explained, "When you pull on an Everton shirt you are representing Evertonians everywhere, and the fact that fans were consulted on what they wanted for this kit makes it extra special."

Discussing the new kit, Umbro's Managing Director, Anthony Little, said, "Everton have a special connection with their fans, and for the Club’s 2018/19 kits we’ve celebrated this by collaborating with Evertonians on their preferences.."

© FTBL