Luke McCoy is CEO and co-founder of LIGR.live (Live Graphics Systems). 

His company is already helping to power football at grassroots having partnered with a number of state football federations on their live NPL OTT broadcasts.

It’s been a game-changer for the NPLs. 

An affordable product (one camera), streamed live providing a way to reach and grow their fanbase while determining themselves how to integrate sponsorship and standardised graphic elements into the broadcast. 

“Many sports are not just looking at their top league content but how to vertically integrate all their content,” McCoy tells FTBL. 

“With an OTT the difference is you can get it all at the same time on the same platform.

"You then drive audience and ad revenue. This new world model that these [traditional] organizations are starting to look at is because the broadcast rights have reached their limits. 

“COVID-19 has kind of broken that now because they’re all saying, we can’t afford to pay this and many have actually been losing money on this for a while.

“It’s all coming to a head now.” 

Watching on screens won’t change. It’s the distribution model that’ll evolve. 

“I wouldn’t be surprised if I subscribed directly to an A-League competition I’ll pay a certain amount each month, like I do with NBA League Pass," McCoy adds when asked to predict the broadcast landscape in the next 10 years. 

“So I can pick and choose the leagues I want to follow, and get notified when it’s live. 

“I think though the future is a league owning their content and then selling off pieces of content that’s non-exclusive to widen their distribution and commercialise that model."

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