O'Higgins put a spin on their McDonalds sponsorship
Chilean Primera Division side O'Higgins unveiled their quirky new kit in their season opener against Huachipato, with McDonald's-inspired shirt numbers printed on the pink outfit.
O'Higgins are sponsored by the global food chain and decided to put a spin on the sponsorship deal rather than simply having the Maccas logo on the front.
⏱️49' 2T | ¡Partido terminado! El local da vuelta el partido y se queda con los tres puntos en el arranque del torneo ¡Vamos muchachos, arriba!@Huachipato 2@OHigginsoficial 1#VamosOHiggins 🇧🇼 pic.twitter.com/RPzjyCVzkj— O'Higgins FC (@OHigginsoficial) February 17, 2019
Each player had their shirt number printed out in the shape of fries dipped in tomato sauce, with a carton of the chips featured at the bottom of the shirt.
However, it wasn't just the McDonald's inspiration that caught the eye of fans with the pink colour being questioned by some.
It certainly was a striking change from their previous kits, with the Chilean side's 2018 kits featuring a sky blue home kit and bright yellow away kit.
The kit certainly had mixed responses on Twitter.
🍟 Chilean club O'Higgins have a sponsorship deal with McDonalds, meaning that their numbers are french fries dipped in ketchup— The Sportsman (@TheSportsman) February 18, 2019
I now have a new favourite team. pic.twitter.com/2XCNV8xs0x
⚠️ This tweet may contain shocking images!— The Kit Guru (@FCKitGuru) February 17, 2019
Chilean club O’Higgins has been the victim of (by far) the worst sponsorships deal in the history of sponsorships.
Being sponsored by McDonalds the numbers on the back of the kits are fries...
🍟 Anyone fancies a McDonalds now? pic.twitter.com/aFpQ1PBS1o
O'Higgins debut their contender for ugliest kit of the season against Huachipato... featuring shirt numbers made from McDonald's chips dipped in ketchup... pic.twitter.com/MHbW0QDSBj— Matias Grez (@matias_grez) February 17, 2019
While the new kit took made the headlines, O'Higgins will have been frustrated to their start of the season with a 2-1 defeat to Huachipato.
The Chilean team finished 8th last season and will be hoping their outlandish kits will propel them to better results despite their disappointing start.