Nikolskaya Street, situated next to Moscow's iconic Red Square and lined with bars and restaurants offering live broadcast of the World Cup matches, has become a magnet for international football fans, who arrived in the Russian capital to watch the showpiece event.

"Sales at the Russian Post office in Nikolskaya Street in Moscow have increased tenfold since the start of the FIFA World Cup in Russia. Around 3,000 postcards were sent from the office during the first week of the World Cup," said Russia Post.

According to the press release, customers have been mostly buying postcards and stamps with World Cup branding but also with views of Moscow and traditional Russian patterns.

"It is impossible to say what countries most of the fans come from. If Brazil play, Brazilians will come that night, and Portuguese will come the next day. Before that, we had a lot of fans from Poland. And there are always a lot of Chinese," a worker at the office, Irina Neverova, said as quoted by the press release.