"Different prejudices and myths about Russia disseminated by some media will be torn down. It is very important from the point of view of general Russian interests and especially for the purposes of tourism. I think the number of tourists going to Russia will only increase after this World Cup," Terzich said.

He added that people from different countries will see "the real Russia" with their own eyes and will judge for themselves about the openness of Russians, as well as their hospitality and friendliness.

Serbia will face Switzerland at the 34,000-seater Kaliningrad Stadium on Friday after beating Costa Rica 1-0 in their first match of the World Cup.