At the begining of the 2016-17 A-League season the governing body put expansion on the agenda.

But in light of the $350 million record six-year TV deal with Foxtel in February, FFA announced that changing the A-League ownership and operating model was needed to fund new teams. 

However Fraser, who was the A-League chief when Melbourne Heart, North Queensland Fury and Gold Coast United joined the competition, doesn’t buy into FFA's reasoning.

“The funding of it comes from the content,” he said speaking exclusively to FourFourTwo.

“So, it’s self-funding. There’s massive money in football for the right product and the right combination and right opportunities and there is a massive appetite for live sport.

“One of the main roles within the FFA is to grow the content. So, to grow the content you need to have more teams. And the TV stations and the digital media will pick it up because they want more live, content. The more live content they’ve got the better it is.”

Fraser believes there is more than enough talent and money to have six more teams.

“We have enough players whether they’re international or domestic to fulfil 16 teams, easily without any problems and keep the quality high,” he said.

“There’s no question if you go to a TV station with 16 teams and 32 rounds plus finals plus the FFA Cup, you’ve got better content than you currently have without any question.

"That’s where the initial money will come from then the sponsors will come because they will get more eyeballs."

Before joining the FFA, Fraser was CEO of St Kilda and he feels the A-League should use the same model as the rival code as a model for expansion.

“Look at what the AFL has done, they have expanded to 18 teams and they’ve got a much better TV deal,” he said.

“Even if you were getting it wrong you would put another team in Perth, Adelaide, Brisbane or in South East Queensland and that’s three extra local derbies.

“There’s probably a Tassie option and there’s probably another team in Sydney and another team in Melbourne, so there’s your 16 teams.

“Clearly the women’s game complements that as well and ideally your youth teams or reserve teams can play in the NPL or alternately depending on circumstances they could even play in the same division."

With the FFA also citing the congress malaise as to why expansion has been put on hold, Fraser said it’s no surprise A-League clubs are seeking a greater say over the game's governance.

“The league has got stale and clubs are trying to get more control for their own destiny,” he said.

 “It’s getting that structure right and I think that’s where the FFA have been delinquent in the last few years is allowing the A League to fester and stagnate a bit.

"When really the more teams they would have added the more money they would have got from the TV deal.

“It’s not that much more complicated than that to be honest.”