Ribery has a year left to run on his contract with the Bavarians, who are keen to extend his deal by at least two further years to warn other clubs off their prize asset.

Negotiations over a new deal will commence after the Champions League final next Saturday and Rummenigge remains optimistic that Ribery will commit his future to the club.

"We will intensify our talks because I have the impression that Franck wants this decision to be made before the World Cup," said the Bayern chairman.

"I believe he has felt, particularly in the last few weeks, what affection and what quality this FC Bayern family has.

"He is totally happy here and we will try to turn that into a contract extension."

The chance of winning silverware is equally important to the winger as the financial package being offered to him and this is where Rummenigge believes his club's Bundesliga rivals can help out.

First of all, Bayern need to beat Inter Milan in the Champions League final next weekend "to win back the fourth Champions League berth for the Bundesliga", and then it is up to their rivals to attract more big names to Germany.

"Overall, an upwards trend has been recognisable in the last few years," he told the Bild am Sonntag newspaper.

"Bremen reached the final of the UEFA Cup last year, HSV were in the semi-final of the Europa League this year and the Bundesliga has earned a better reputation in Europe.

"I think the Bundesliga is going to become fundamentally more attractive in the coming years.

"There is one condition, though: not only we, but other clubs have got to be prepared to invest.

"I think teams like Werder, HSV and also Dortmund and Schalke, despite their financial problems, are capable of doing that.

"To make the league more attractive, everybody has got to play their part. Bayern cannot carry this weight all alone."

The arrival of Ruud van Nistelrooy at Hamburg is perhaps another example of how the Bundesliga's prestige is starting to rise and Rummenigge expects it to make huge inroads on Spain's Primera Division and England's Premier League in the coming years.

"From 2012, there will be the financial fair-play," he explained. "That means that clubs like Chelsea, Inter or Real will no longer be allowed to make losses.

"We all know what kind of negative results they are producing and they will have to change things around completely whereas the Bundesliga has already mostly fulfilled the licensing criteria.

"The Bundesliga is going to be the big winner of financial fair-play."