Bohemian F.C. backflip on Rastafarian kit after being told they’ll be unable to use Bob Marley’s image
Irish side Bohemian have been forced to redesign their 2019 away strip after the representative agency of Bob Marley informed the club they’ll be unable to use his image.
The club posted an image late last October of the away kit featuring the reggae icon’s portrait commemorating his one and only live performance in Ireland on July 6, 1980.
Irish soccer club Bohemian FC's new jerseys feature iconic reggae musician Bob Marley to celebrate when he performed at their park in 1980 https://t.co/HcE6iD5Flh pic.twitter.com/1AWMlQADGF
— Sports Illustrated (@SInow) October 23, 2018
The concert at Dalymount Park, fondly regarded by locals as the ‘Home of Irish Football’, was also one of the artist’s final live performances before his passing 10 months later.
However, the representative agency revealed the photo-licensing company Bohemian FC purchased the pic through didn't have the legal rights to sell the image.
The redesigned jersey remains largely unchanged, with the exception of Marley’s image being replaced by a clenched fist, which the club says is an expression of the strength and unity of the fans and players alike.
#Bohs statement on 2019 away jersey redesign: https://t.co/JKXVuKzAqz ✊🏿 pic.twitter.com/JqCIMx9483
— Bohemian FC 🔴⚫ (@bfcdublin) November 5, 2018
Whilst reaction from local supporters and international media had been mixed, the kit served as an excellent marketing ploy outside of Ireland.
The Marley strip received more pre-orders than the combined shirt sales of the 2018 home and away kit.
However, fans who pre-ordered have been told they will be entitled to either a full refund, equivalent store credit or the redesigned away jersey
10% of the profits from sales of the new strip will be donated to the Movement of Asylum Seeker in Ireland, who previously worked with the club.
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