The striker's proposed move to Stoke fell through on Friday after the Hammers had already accepted an undisclosed bid for his services from the Barclays Premier League club.

The exact reason as to why the deal collapsed is not known although West Ham released a statement suggesting the England international was unable to agree personal terms, at the same time dismissing reports of an injury as well as speculation his wage demands were too high.

And as Cole once again prepares to pull on a claret and blue shirt for Wednesday's friendly at FC Copenhagen, he insists he is ready for what will be a demanding season in the Championship - should the club's board decide not to cash in on his services.

"I am as committed to West Ham as always," he told the club's official website, www.whufc.com.

"I am a West Ham player and have no knowledge that is going to be any different. Unless I am told something different, I am a West Ham player and will be doing my all for the team.

"There has been a lot of things reported and that it was a done deal that I was moving to another club, but that is not the case and I want our fans to know, unless I am told anything different, I am as committed as ever to the team and getting the club back in the Premier League."

Cole, 27, joined West Ham from Chelsea in July 2006 and has scored 42 goals in 165 appearances.

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West Ham have also pulled out of a deal to sign Eidur Gudjohnsen.

The 32-year-old striker, available on a free transfer after leaving Stoke, was poised to join the Hammers on a one-year deal after passing a medical at Upton Park this week.

But boss Sam Allardyce, who worked with the Iceland international during his time in charge of Bolton, has decided to end his interest after Gudjohnsen hesitated in putting pen to paper, with reports in Greece suggesting AEK Athens have instead offered him a two-year contract.