"If you thought the passion on the field was something," the A-League's Christmas launch for its own brand of Monopoly begins, "just wait until you’re sitting around with the friends and family navigating your way around the Official Hyundai A-League / Westfield W-League Monopoly Game."

Despite the exciting language, A-League Monopoly endured a soft and uneventful launch through Twitter, with the competition's website showing no trace of a banner advertisment or plug. 

The A-League now joins the AFL and NRL in launching their own branded version of the boardgame, although judging by the public's response, it may be destined for the same unappreciation as the only other product in the A-League's product arsenal; A-League Top Trumps (a card game, not the competition's favourite President.)