Some people thought it was going to be big, but nobody was expecting this.
The e-League's online streaming channel hit two million views during yesterday's Grand Final, which Sydney FC, played by gamer Samer Eldabar, won 6-1 to complete a strange sort of Jose Mourinho treble for the Sky Blues.
If you've been living under a rock - apparently - the e-League is the A-League but played on the videogame FIFA. If you don't see the point, you're part of the minority.
The e-League's launch in February drew higher ratings than the average A-League match and the competition has proved successful not just for FFA - who attained their highest-rating streamed video - but for Foxsports, who also broadcast the competition.
Foxsports host and EA Brand Engagement manager, Brittany Austin, previously told FourFourTwo the e-League was the future of sport's broadcasting.
“I wouldn’t say the e-League’s ratings beating the A-League was a worry," she said.
"I’d encourage them to get more behind esports because it shows there’s such a big market and passion for people wanting to see it.
“I think, moving forward, this is something FFA will want to continue.
“If they keep rolling with continual seasons they can blend the online and offline world of football. It’s shown how successful it’s been with viewers, so they have the chance to leverage that success.
“Linking e-League athletes to their club’s star players or hosting pre-match e-League games offers a link between the two sports. There’s a lot of opportunity.
“It’s where sport's going these days, so broadcasters have to be on board with that trend."
Related Articles

Socceroo-in-waiting seals Championship deal

Fringe Socceroo swerves A-League to remain in Europe after Fulham exit

Syd FC sign German midfielder, Nisbet leaves Mariners
Latest News

Minjee Lee makes move to stay in U.S Women's Open mix

Scheffler surges into Memorial lead on moving day
