Fraser was appointed A-League supremo earlier this year as part of an FFA restructure to accommodate the national body's World Cup bid unit.

He said he learnt much about the relationship between clubs and a governing body and as a result, he he claimed he will be a strong voice for A-League clubs at FFA board level.

"Having run a club, from an internal FFA point of view, I can certainly give my view on the impact some of the decisions that HQ can make which are detrimental to clubs." he told au.fourfourtwo.com at Monday's launch of the new A-League draw at Hyundai's Sydney HQ.

"We can put a view that's quite different rather than a view that's just a head office view if you like."

This view might already be working its way in with news of the pre-season cup's axing. The tournament was never popular with most clubs. For instance, in 2007, Perth Glory was forced to rack up the frequent flyer miles across Australia in an exhausting pre-season schedule that had them playing across the east coast on five occasions.

Other A-League clubs were said to be less than impressed with the cup. Now, the clubs get to arrange their own pre-season schedules which include one or two friendlies with overseas clubs. It seems to have been received well by most, if not all, franchises.

Fraser says"empathy" for running a football club is one of his main assets. "A football club is not an easy task, but AFL clubs tend to run pretty well and I think I can put that back into A-League clubs and assist them become more professional and really just get them ready for the growth that's going to happen in the game in the next few years."

Scottish-born Fraser was poached from AFL club St Kilda where he spent four years as the Saints' CEO. He was instrumental in growing the club's corporate support as well as helping plan the Saints' move to a new administrative and training base in the suburb of Frankston.

Fraser says he brings the experience of an AFL club with commercial awareness of how to grow a business. In that sense, he says he's happy to work in with A-League clubs to help them grown their own business.

"I think commercial aspects of the business, such as assisting with stadium deals, TV rights deals, I think I've got good commercial experience there."

Recently, for instance, the FFA worked with Queensland Roar to help renegotiate a new deal with Suncorp Stadium. Fraser hopes it's something he can do more of.

"Rather than just talking to the clubs about fixtures or regulatory issues, I can have a sensible conversation with their commercial arms about helping them grow their clubs in ways that I had to do when I was heading up a club [St Kilda] that wasn't really flush with funds.

"I think the role that I've got I think is senior enough that I can have a positive impact. So it's a combination of the challenge, the timing and the potential future of the A-League and football in Australia that attracted me."

Fraser is a former footballer with Greenock Morton before moving to Brisbane in the 1980s where he continued to play football before embarking on a corporate career in the 1990s.

"And my passion has always been in football," he added.