O’Rourke’s previous positions include five years as Operations Director for PepsiCo Australia and New Zealand.

He has been a senior executive for 20 years with experience in finance, operations, logistics, strategic planning and people leadership.

FFA CEO David Gallop said O’Rourke stood out among a field of international and domestic candidates.

“Greg has the right skills and experience to drive the commercial performance of the Hyundai A-League and its 10 member clubs,” Gallop said.

“He also has decades of football administrative knowledge from service to the game at state and local level, including a successful tenure as chairman of Football NSW.

“Greg’s business acumen aligns with the FFA’s 2016-19 Strategic Plan and the sharp focus on commercial performance in the strategy.

“We’re delighted to have secured a proven performer in the one of the most competitive brand and consumer driven global industries around. He’s the right fit for the A-League and I’m delighted to welcome Greg to FFA’s executive team.”

O’Rourke is a former President of Sutherland Shire Football Association.

“In many ways I’ve been working in football for years, but today I’m thrilled that the game will be my daily professional focus as well as a continuing personal passion,” O’Rourke said.

“The challenge is to lift the commercial performance of the A-League and its clubs with a strong emphasis on collaboration.

“The Hyundai A-League is the shop window of Australian football, but the Westfield W-League, Westfield FFA Cup and the AFC Asian Champions League are crucial in the overall landscape.

“I know David Gallop and his team and I know they are a highly professional and experienced administration that I’m excited to work with.”

O’Rourke will take up the role next month.