The FFA no longer owns the media rights for competitive Socceroos games due to the Asian Football Confederation assigning them to its commercial partner Lagardere.

Aside from Socceroos matches, the Asian Cup and Asian Champions League will not be included in the television rights bundle.

Gallop believes it will allow the A-League to measure itself as a stand-alone entity.

 “A new deal will at least give us the better view of what the A-League is worth,” he said. Because the other products are not going to be part of the package we are selling. Now that may have an impact on value but it’s just a matter of what we sold last time is not what we are selling this time.”

With the Australian national team games out of the equation, Gallop was tight lipped about what the FFA expected for the next broadcast deal.

“We’ve got to be confident about our value,” he said. “We are not necessarily putting a figure on it. It is a different package than what we’ve sold last time, we know the game is growing. And we know that this is a sport where an investment from our broadcasters will directly lead to more money for our clubs which means better playing rosters which means better quality.

“That is something that is unique about football and part of our value proposition is reminding potential media partners, that you make an investment in us you are making an investment into the future as well as the present content.

Due to the exclusive negotiating period with Foxtel having passed, Gallop said the governing body was in discussion with a number of groups.

“Obviously we move into a situation where we can test our value in the market and still keep talking to Fox and they are keen to keep talking to us,” he said.

“So there will be a lot of dialogue with a lot of parties and that is healthy for the game.”

Meanwhile the head of A-League Greg O’Rouke said the plan for the next TV deal could deliver more than one game to free-to-air television.

“Clearly for the A-League the strategy is to have a free to air partner,” he said to FourFourTwo. “Whether that means all games will be on free to air in the next broadcast deal I’m not sure. But we will be looking to at least have one if not more than one game on free-to-air TV.

“So the distribution of eyeballs if you like is much more broad spread than our current arrangement and allows families who don’t have access to that platform to be able to see it free of charge.

“We have full confidence that when somebody starts to sample or game that they’ll love it and they have the chance now to become members and attend games."