With remote production capability and SAAS (Software As A Service) like LIGR.live for in-game graphics, it is a budget-friendly way for smaller sports organizations to showcase their teams, players, and, importantly, sponsors within a live stream. 

What is clear is that, as you’d expect, there’s a boom in live streaming. 

Live-stream users reached 560 million in China as of March this year, an uptick of 163 million users since 2018.

Live stream talk shows, cooking shows, lifestyle shows, you name it, it’s being streamed right now as brands cleverly adapt their content marketing strategies.

For instance, reported figures from the China Internet Network Information Centre point to year on year growth in live stream analytics. 

The number of live-streaming users reached 560 million in China as of March this year, an uptick of 163 million users since 2018.

And globally, gaming live is going through the roof, with Twitch leading the charge. The gaming live-streaming sector grew 45% between March and April this year (according to Arsenal and StreamElement’s monthly report). 

The industry had 3.934 billion hours of live streams watched across Twitch, YouTube Gaming, Facebook Gaming, and Mixer this past month, up from 1.971 billion last April.

Consumers now have a choice: linear TV and set-top boxes or OTT and connected devices. This change is accelerating, and it is forcing publishers and broadcasters to change the way they think about production. 

"Many people across the world are staying at home, so providing a place for people to watch live sport for free and communicate, discuss and chat on a social platform will pave the way for more accessible live sport in the future," Fabiano adds.

"Many have come to realize the cloud is not only very flexible but robust. There is no longer the trade-off of quality when switching from traditional tools to cloud production."

Fabiano notes remote technological innovation, a live stream, and human quality combined as well as Jeonbuk Motors for its winning goal in the 1-0 victory last Friday night.

"It was a huge coup to have Simon calling the live stream. Alongside being a top commentator and presenter, he’s a great advocate of innovation.

"He did an amazing job which gave the live stream greater depth and quality."