So far, only 11,000 tickets have been sold for very first event of London 2012, Great Britain women v New Zealand in Cardiff on July 25, two days before the opening ceremony of the Games.

There have been some successes however with 62,000 seats sold for Team GB men v Senegal at Manchester's Old Trafford stadium, and 73,000 tickets sold for Great Britain men at Wembley v United Arab Emirates.

A total of 61,000 tickets have been sold for Team GB women in total, plus more than 90,000 sold for matches at Coventry's stadium.