Socceroo veteran Mile Jedinak is the prime target for the Campbelltown-based club and he is out of contract at Aston Villa at the end of this season.

The team behind the new club - led by millionaire businessman Gino Marra – had hoped to swoop for him as soon as they could in January.

But Football Federation Australia's decision to delay SWS's entry to the A-League – while still fast-tracking the Western Melbourne Group's bid – may have thrown a spanner in the works.

SWS director Sam Krslovic said Jedinak was the perfect player to launch the new Sydney side.

"He ticks all the boxes," said Krslovic. "He grew up in the area, he played in the area, he's from the area, captained the Socceroos, won the Asian Cup as captain, went to two World Cups...

"He would stand for what the club's about. That's what we are - we're about giving local players an opportunity and people from the area something to aspire to, both men and women."

The 34 year old has struggled for game time with Villa this season and has retired from the Socceroos so will miss next month's Asian Cup.

But chairman Marra believes Jedinak will stay in Europe for one more season before returning to the west of Sydney as their prime time star.

"Mile is a legend," he said today. "Any team in the A-League would love to have him."

The club are also looking at a shortlist of potential coaches they have in mind for the new club and are keen to hire someone as soon as possible.

But all have one key thing in common.

"We're not going for a foreign coach," said Krslovic. "We're very much an Australian team, based on Australian values...so the coach will be Australian.

"We'd like someone who again grew up in the area, plays in the area, knows the area and understands the DNA and the demographic within the area.

"We've got a number of options and all of them are experienced in the A-League – and I think any one of them would be successful.

"We'll be looking to appoint a coach sooner rather than later because the coach needs to drive the the recruitment and be the face of the club."

The club also said they expected to finalise their team name "within weeks"

Marra added: "Hopefully within the next couple of weeks we'll be able to announce the name and colour."