A consortium of wealthy Australians, with "...VERY deep pockets" according to bid backers, are said to be behind the bid to bring a team to Western Melbourne in the next round of A-League expansion.

They are understood to have already had talks with Victoria State Government and FFA Chief Executive David Gallop on the bid.

And bid supporters stress they will not be looking for public money to fund the planned 18,000-capacity purpose-built, single use stadium.

A site has already been pencilled in for the proposed ground, 20 minutes away from Melbourne's West Gate Bridge.

The new club would look to the local million-strong population from Tullamarine down to Geelong via Sunshine, Footscray and Werribee for its supporter base.

They also hope to draw in out of town fans from areas as far afield as Ballarat and Surf Coast too.

But the centrepiece of the bid is their self-built stadium.

The backers are keen to differentiate their bid from the Team 11 bid launched which relies on $170m of taxpayer money for their proposed new stadium in Dandenong.

"A club without a revenue stream because it's renting its stadium cannot work," said one of the bid supporters. "Just ask existing club owners...

"The consortium will fund the stadium with their own money so they are not asking the state government for $1.

"This model will be self-explanatory when it becomes public."

The FFA today said it would be inappropriate to comment on specific bids at this time.

But CEO David Gallop added: "The high level of interest in acquiring new licences for the Hyundai A-League speaks for itself.

"Each one will be considered taking into account a range of factors including football plans and engagement with fans as well as the commercial objectives around the expansion of the league.

"Ultimately investments in new clubs must also benefit the A-League as a whole, its current club owners and the broader game."