The move came after consultation with Football Federation Australia, club owners and public polling on the change to usher in a new era for the club.

Brisbane Roar general manager Peter McLennan said the change marked an exciting and historic moment for the club.

"We as a club are extremely excited about the move to Brisbane Roar," McLennan said. "The decision didn't come lightly, with the club and FFA conducting research in the Brisbane market about the name change.

"The results of that research was certainly in favour of the shift of name from Queensland to Brisbane Roar.

"We have the full support and encouragement of the FFA and our fantastic partners and look forward to a long and successful history as Brisbane Roar Football Club."

The club's colours and badge will remain the same, with new home and away playing strips featuring the famous orange set to be unveiled in the near future.

Brisbane Roar coach Frank Farina welcomed the change of name, saying he hoped it would help the Brisbane public get behind his players in an even more enthusiastic manner.

"We play and train in Brisbane, so it makes sense for us to be the Brisbane Roar," Farina said. "We certainly don't want to lose any of those outside Brisbane who have been loyal supporters, however we hope local fans now feel a stronger link to the club."