What does a sports broadcaster show when there’s no sport?
“I’d love… I was about to say I’d love to go back to show the '75 final, Leeds and Bayern Munich, but then again [Leeds] was robbed so I don’t want to necessarily bring that up,” Whites-fan Bayliss laughed.
“We’re working with our content partners, broadcast rights partners to try and unearth as much as possible.
“The longer this goes on and the greater the appetite there is to go further into the archives we’ll be pushing for as much as we can.
“With the Euros, obviously with Euro 2020 being pushed back we’ve looked to unearth some classic matches from that tournament, in 60 years of the Euros there are some brilliant games to choose from.
“We’re going back 30 years with some of the games we have access to, so people can keep an eye out for those in the next couple of weeks.”
Launched in 2016 when it secured Premier League rights, Optus has, despite some stumbles along the way, quickly established itself as a fixture in Australian football.
The broadcaster is at the vanguard of a new sporting rights paradigm, in which non-traditional, online-based broadcasters are challenging existing, television-based outlets.
Indeed, it’s now become a common trend, both in football and for other sports, for Optus’ name to be immediately thrown forward as a potential new partner when the subject of Australian television-rights arises.
But with COVID-19 throwing global sport into chaos, any plans for growth have been forced to take a backseat to consolidation.
“I think with what’s happening at the moment, with the impacts of COVID-19, it just changes the game completely with broadcast rights to anything,” Bayliss explained.
“I think [COVID-19] will completely overhaul the way broadcasting is not only sold but also the way that it’s produced and shown to the public.
“It’s really difficult to comment on any potential leagues or broadcast rights because rights holders around the world are kind of asking for money back on what they’ve already acquired, let alone going down the path of new football and new sport.
“Who knows? We’d love to go further into football, absolutely, but also, we’d like to move into other sports at some time.
“It’s just really difficult to see what happens given we don’t know the time frame of this particular scenario at the moment.”
Of course, for Australian football fans, the elephant in the room surrounding any talk of an expansion of Optus’ offerings is the potential that the A-League could possibly land at the broadcaster.
The Sydney Morning Herald has reported that the FFA has quietly begun to scope out potential landing spots for the A-League should the COVID-19 crisis provide a means for Fox Sports to end its $57 million-per-year deal with the competition and fans across social media have made no secret of their hopes that the competition would soon be migrating.
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