"We want that to come across on social media because these days the live match itself and a lot of coverage is only one part of it. Every platform adds up to the experience.

"We view Facebook, Twitter and Instagram as big a platform for us as the app itself and Fetch TV."

A lot of the focus will be on the passion, atmosphere and spectacle of games with in-depth discussion of specific tactics kept in check.

"We don't want to talk down to our viewers. We want to experience and enjoy the games as they do, because they have as much knowledge if not more than us," said Bayliss.

"In this day and age of social media and everyone reading everything online, the knowledge of audiences is incredible.

"We don't need to tell you who Juventus or Barcelona are..."

A team of technicians has been working in the background since the World Cup crisis to tweak the Optus Sport apps and streaming methods for the new season.

The Premier League on Optus apps has been noticeably better for many users this season with action happening in close to real-time now instead of the 50 second or more lag that used to frustrate fans.

And Bayliss insists the problems that beset the World Cup coverage were actually fixed in the first few days of the tournament...but it was already too late by then.

He added: "The issues came on days 1, 2, 3 and 4 – and from day five there have been zero issues, which is hard to believe given the PR and the negativity which rightly resulted from the issues.

"But ultimately it's been smooth sailing ever since. The Premier League is where we have the highest viewership and there have been zero issues apart from the usual teething problems you might have as a result of different internet speeds.