Backed by the board of the Rangers Supporters Trust, as well as involving other fan organisations, the 'We deserve better' campaign challenged the club's hierarchy to announce measures designed to improve Rangers' lot both on and off the field.

Today's move comes in the wake of a month of turmoil at Ibrox, in which chairman Sir David Murray admitted the club would be forced to sell at least one of their star players to balance the books.

Last night's Homecoming Scottish Cup tie at St Johnstone saw visiting fans unfurl a large banner reading "David Murray must go" as the Ibrox owner sat in the directors' box.

Today's attack focuses on the club's activity in the last decade and the relative lack of success on and off the field.

A wide-ranging list of complaints - one of which was that there was "no discernible strategic vision, either on or off the pitch" - begins by highlighting the club's two Scottish Premier League title wins in the last eight seasons, which is set against a backdrop of dominance by arch-rivals Celtic.

The garnering of only two trophies in the last three full campaigns and this season's embarrassing Champions League qualifying defeat to Lithuanian minnows Kaunas is also pointed out.

The statement complains that the club's Murray Park training facility, opened in 2001, had failed either to improve the technique of first-team players or help in the nurturing of youth players.

As Rangers look to offload up to 10 fringe men in January, the Ibrox club's record in the transfer market is questioned.

Furthermore, the perceived breakdown between the fans and the club - for years a hot topic among a section of the Ibrox support - is highlighted.

It is claimed there has been a "failure to engage with or interact with the support in any meaningful way".

The statement goes on to claim supporters have been treated with "disdain" and have been reduced to "almost 'social pariah' status through a failure to challenge those seeking to link Rangers with sectarianism".

The attack concludes with an appeal for all Rangers fans to unite behind the campaign, while stressing "the people at the top of the club must realise that we will no longer accept the avoidable situation we currently find ourselves in".

Today's attack was criticised by the Rangers Supporters' Assembly, the umbrella organisation representing the club's fans' groups across the world.

Vice-president Ross Blyth said: "Rangers supporters around the world are concerned when they read that star players could be sold.

"No-one wants to see that happen but real fans know that no club is immune from the harsh economic climate we are now in.

"There's no doubt we're suffering from not being in the Champions League and the loss of that revenue is being sorely felt.

"But this is not a time for factionalism and division between the fans and the club or between fans groups. Ally McCoist hit the nail on the head when he called for us all to be united.

"It's easy to make people scapegoats. What Rangers fans want more than anything else is success on the field and we should not forget amidst the hysteria that is going on at the moment is that we are competing in all the domestic competitions and have everything to play for.

"Unfortunately, there are some people hell-bent on sensationalising the situation and all that does is feed the hysteria and hand ammunition to our rivals."