The new CR7 on and off-pitch collection features a striking graphic logo of a heart (for his love of winning) slashed by an X (for his hatred of losing)

The “Love to win, hate to lose” philosophy is behind every item in the range and also reflects the two sides to Ronaldo – one the relentless, focused footballer at his peak and another rarely seen side which is more irreverent, playful and spontaneous with a love of music and living life to the full.

The range features premium fabrics and rich detailing that incorporate a classic color palette of blue, black and grey with blue and pink detailing on key items.

Cristiano’s signature CR Mercurial Vapor VIII boot is reworked in classic black and white, complemented by a pink plate fading from pink to blue which is sure to stand out on pitch.

Additional training items - a short sleeve top, Mercurial shin guards and CR Nike 5 Gato shoes, plus a backpack and Prestige ball—all feature this striking black, blue and pink fusion.

The grey crew neck sweatshirt features suede elbow patches and a subtle embossed leather patch logo, while the clean, button-down Saturday Jacket (in off white and blue) boasts a similar logo, leather drawstrings, button closures and front pockets. The water-resistant fabric and zipper keep wet weather at bay.

The Track Jacket incorporates advanced front blocking, and each piece within the collection is precisely cut.

The CR7 t-shirt confidently proclaims the “Love to win, hate to lose” attitude with a bold emblem, while the core t-shirt takes a more literal approach, writing out the mantra in ornate Portuguese calligraphy.

A Wardour Max 1 chukka boot takes a running classic and adds an urban twist with fresh colors inspired by the Mercurial Vapor VIII boot.

The CR Collection will be available throughout Australia from November 15.