The A-League's captains agree that after a few years in the doldrums this season is vitally important to the future of the competition.
With the A-League stuck in the doldrums for the past couple of years, its players are only too aware of the importance of the upcoming season to the competition's future.
A-League 2019-20 was officially launched in Sydney on Tuesday with players from all 11 teams represented.
The summer marks a vital period, as the competition transitions from FFA ownership to being run by the clubs themselves.
Newcastle Jets captain Nigel Boogaard is one of those expecting big things.
"It's definitely a year in which the league needs to go to another level both off and on the pitch," he told AAP.
"I think everyone would agree the last couple of years its probably been a little bit stagnant.
"Participation from the sport across the country is the highest of any sport and I think that needs to show in getting bums on seats at stadiums."
Melbourne City skipper Scott Jamieson believes the move to club ownership can only bring benefit to the league.
"There had to be a change in regards to just the ownership, the outlook, the investment," Jamieson told AAP.
"That's all we care about, is the game growing, the game really fulfilling its potential and really creating a massive wave in Australian sport."
As well as independence, the A-League will welcome expansion club Western United for the 2019-20 campaign with Macarthur FC to join the following season.
Champions Sydney FC kick off the season on Friday when they face Adelaide United at Coopers Stadium.
Sky Blues captain Alex Wilkinson said after an off-season focused on the boardroom, he was eager for the players to take centre stage.
"Over the last year, year and a half, its been a lot about what's happening off the field and that's not really what we want from our game," Wilkinson told AAP.
"We want to be talking about the players and the results and performances off the pitch.
"Now hopefully we can get the focus on football and the exciting season that's going to come up."
The A-League's marketing campaign launched last week with a focus on the players, pitching them in the role of comic-book superheroes.
It's an approach that has a tick of approval from Western Sydney captain Mitchell Duke, who wants to see players taking ownership of promoting the league.
"The last few years it's probably been lacking in that sense," Duke told AAP.
"As players, it's our league. We've got to promote it, take it upon ourselves.
"We've got supporters from possibly all parts of the world especially with the foreigners coming in as well ... we should take it upon ourselves."