To see behind the scenes at filming for the ad...

Sony and Saatchi & Saatchi teamed up to shoot in Sydney and Liverpool in the UK and it shows the pride, desire and passion of the Socceroos as they prepare for a big match.

Aussie fans following the Socceroos get so close that they can 'feel what they feel', physically and emotionally, echoing the experience they get with Sony products, explained Sony.

Tim Cahill told au.fourfourtwo.com that any TV campaign helps to further build the code in this country.

"The thing is, you have to keep kids feeling what we feel and showing that you love the game and making them be inspired by us," the Everton talisman said.

"So, being on TV and giving them some inspiration where they can say, 'wow, look what Tim's doing' or look what another Socceroo is doing.  

"It's nice. We build relationships like this on and off the park to make football better."

Lucas Neill explained the advertisement's concept in a little more detail saying it brings fans closer to their green and gold heroes.  

"What we're trying to create is a what-we-feel scenario," he said. "Trying to somehow touch the public by showing them the emotions we go through before, during and after games and the day in a life of a professional footballer.

"Capturing that in a few seconds of emotion."

He added: "It's a great concept and the ad is all about me doing what I would do, then all of a sudden, having someone behind me doing exactly the same thing.  And before you know it, half the country is doing it.

"It looks great. A lot of stuff we were asked to do comes naturally to us. Doing it is kind of a break from the normal day's training and a focus on football.

"And it's a great company to be involved in. I'm proud to be endorsing the brand."

The 2010 FIFA World Cup is the first to be broadcast in HD in Australia.

"Sony makes technologies that allow fans to believe in the magic of the game by both capturing and watching football - all in amazing quality," said Ruben Lawrence, Strategic Partnerships Manager, Sony Australia.

"These technologies not only bring you closer to the action on the pitch, but also closer to the raw emotions of the players and other fans in the stadium."
  
Sony is an official partner of FIFA. Sony Australia is the official consumer electronics supplier to FFA and its national teams and is also an official partner of the SBS broadcast of the Cup.

To see behind the scenes at filming for the ad...