The two companies both have the option of extending the deal for a further two years.

The co-sponsorship means the Bing Lee logo will feature on the home shirt with JVC on the shorts.

Away games will mean the opposite, with JVC - former sponsors of Premiership side Arsenal - taking prominence on the shirt with Bing Lee on the shorts. Most of Bing Lee’s 33 stores are in NSW.

Neither founding sponsor Healthe nor last season’s sleeve sponsor Star City will feature on the new kit, which will be available for purchase next week.

The strip differs from the ones used in the first two seasons of the A-League.

“Reebok the supplier for the A-League provided us with twelve or so designs from which to choose,” said Sydney FC CEO Mr George Perry.

“We got it down to two and then using a consultative process with the players and the coaching staff from a technical perspective, the fans, the sponsors and retailers.

"From there, we got down to a single design and that’s the one we will unveil today.”

Apart from the initial injection of funds, Perry says the sponsorship helps the club in the mid to long term.

“We’re getting there bit by bit," he said. "People are still forgetting that we are still only in our third season and whether it be a football club or any other business these things task a long time to build up.

"We’re still working our way through it but obviously the Bing Lee and JVC sponsorship go a long way to helping the finances, no doubt about it.”

Branko Culina jokingly referred to player salaries when asked how the sponsorship will benefit the team on the pitch.

“It certainly helps to pay Tony Popovic and Juninho’s wages,” he said.

“It gives us that prestige that is associated with our football club. There’s no doubt this will assist in other areas like promoting the game and I think Sydney FC has a duty to do that throughout Sydney and NSW.

"This kind of support will ensure that’s done.”

JVC divisional manager Carlos Prowse says that JVC is excited to be a significant part of this new alliance.

"We've had a presence on the international football scene since 1982 so we're delighted to extend our involvement to include Australia," he said.

"Our alliance with Sydney FC as one of Australia's elite football clubs and Bing Lee allows us to contribute to the growth of football in this country."