AUSTRALIA has taken its World Cup 2018 or 2022 bid to South Africa to court the world's media and crucial confederation votes.
And Football Federation Australia's key weapon to bring the tournament Down Under is the relaxed way of life in Australia...with no fears of terrorism or spiralling crime rates.
The bid group - including FFA chairman Frank Lowy, chief executive Ben Buckley and Federal Sports Minister Kate Ellis - are touring South Africa and meeting dignitaries including Archbishop Desmond Tutu before putting on a major sell to the world at the media expo later this week.
"We offer a 'no worries' World Cup which is also fun, relaxed, safe and secure, a great destination and provides a warm welcome," said Buckley.
"Our work and our efforts over the next twelve months will increase in 2010 and be even more targeted to make sure we bring the FIFA World Cup home to Australia in 2018 or 2022.
The final decision on both the 2018 and 2022 World Cups will be made in exactly one year on December 2, 2010 and to mark the date tomorrow, the Australian High Commission in Cape Town is holding a reception with Lowy, Buckley and Qantas Socceroos Head Coach, Pim Verbeek, the guests of honour.
"We're delighted that, once again, the Australian Government is demonstrating their support for the Bid by hosting this reception and allowing us to present our credentials to the business and political community in Cape Town," said Buckley.
"With one year to go, it's time to step up our efforts from now and throughout 2010 until 'd' Day."
He said the reception gave the FFA an opportunity to launch a new promotional package aimed at showcasing Australia's bid.
Federal Sports Minister Kate Ellis will visit a local school with the eight child emissaries as part of the 1GOAL program, as well as participate in FIFA's official Bidding Nations Media Expo on Friday morning and attend the Draw for the 2010 FIFA World Cup.
"The Media Expo is the first time all 10 bidders will in the one room overtly presenting their bids," Buckley said.
"FIFA has set a level playing field by giving each of us guidelines to adhere to, but we believe Australia's credentials and our emissaries representing the young people of Australia will help set us apart and position us strongly.
"It's a high quality, competitive field that we're in, but we are very encouraged by the feedback on our work to date."
But before getting the formal promotional program underway, Lowy and Buckley, will first visit Tygerberg Children's Hospital outside of Cape Town as the guest of the hospital's Patron, Archbishop Emeritus Desmond Tutu.
"I met with Archbishop Tutu when I was here in June and the visit [on Tuesday] is the culmination of some work FFA has been doing as a result of that visit," said Buckley.
"Tygerberg Children's Hospital is a very special facility that is involved in outstanding work to help children who are very vulnerable and very ill."
Also accompanying Lowy and Buckley are the eight state and territory winners of the 'Come Write! Come Play!' competition - the eight children from around Australia who will help promote Australia's bid for the 2018-2022 FIFA World Cup throughout the week as 'emissaries'.
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