Twitter is looking to establish a partnership role with the FFA to broadcast the A-League on its social media platform.
Twitter representative Jonno Simpson told Mumbrella discussions had occurred with the FFA regarding securing a partnership.
Simpson said Twitter was looking to get involved due to the growing nature of football in Australia.
The tender for the broadcast rights of the A-League closes on Friday.
“We are part of the conversation but I think we are coming in to be partners and I hate using this word, but we are not coming in as a disruptor,” Simpson told Mumbrella.
“That is not who we are. We will come in and work with the rights holders I think we are in a good position where we have partnerships and relationships across everybody and they all know who we are, where we are and what we can do.
“I think having seen the Thursday Night Football, having seen the Melbourne Cup, they are aware of how it works, that it does work, that there is revenue to be had and we are serious player in the conversation.
“I think it’s all about us being able to deliver that incremental reach and that incremental revenue and trying to reach a different audience, or the same audience that is complementing the broadcaster.”
It is also understood Twitter would not be bidding for exclusive rights to the A-League.
Should it happen, A-League could be the beginning of Twitter’s broadcasting before possible talks with the AFL and NRL should it be successful.
“What happens outside the live stream is just as valuable and important to fans as what happens in the live stream,” Simpson told Mumbrella.
“If you are only talking to them across three hours on a Saturday afternoon, that’s not a good relationship
“You need to have that relationship for the entire week, so I think that’s what we can being to the table is the understanding of fan’s behaviour. Twitter can deliver really interesting insights into what fans want.”
FourFourTwo Australia contacted Simpson today, however he declined to comment.
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