At a time when the Football Association is still without a leading sponsor, kit manufacturers Umbro have provided some good news by agreeing a deal to continue in their present role until 2018.
Their newest design, which has been praised by keeper Joe Hart as "the best fitting England kit yet", will be worn on Friday, when the Three Lions open their Euro 2012 qualifying campaign against Bulgaria at Wembley.
The pattern weaved into the shirt, created by graphic designer Peter Saville, is a repetition of four different coloured crosses; red, blue, green and purple.
According to Saville, the design reflects the face England is now "one of the most culturally diverse nations in the world".
Of equal importance are the funds that the FA can now reinvest across a variety of different areas, including providing support to all 23 Club England teams, including disability and amateur, St George's Park, home of the National Football Centre in Burton and investment in 3,000 County FA courses every year which train 60,000 players, referees and coaches annually.
"We have a fantastic relationship with Umbro that spans almost 60 years," said FA general secretary Alex Horne.
"They are part of the fabric of English football and this significant long-term investment into our partnership demonstrates the enduring strength of the England brand."
The pattern weaved into the shirt, created by graphic designer Peter Saville, is a repetition of four different coloured crosses; red, blue, green and purple.
According to Saville, the design reflects the face England is now "one of the most culturally diverse nations in the world".
Of equal importance are the funds that the FA can now reinvest across a variety of different areas, including providing support to all 23 Club England teams, including disability and amateur, St George's Park, home of the National Football Centre in Burton and investment in 3,000 County FA courses every year which train 60,000 players, referees and coaches annually.
"We have a fantastic relationship with Umbro that spans almost 60 years," said FA general secretary Alex Horne.
"They are part of the fabric of English football and this significant long-term investment into our partnership demonstrates the enduring strength of the England brand."
Copyright (c) Press Association
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