Both the Victorian Premier League and Women's Premier League Grand Finals will be played at the newly built AAMI Park on September 11.

Meanwhile, emerging Victorian sports apparel brand Alanic will be the naming rights partner of the VPL for the remainder of 2010 and the whole of next year.

FFV CEO Mark Rendell said he was excited by both announcements.

"The AAMI Park precinct has a long history with football," he said. "Melbourne Olympic Park held a number of games way back in the 50s, right through to the early 2000s with the National League.

"By bringing the Premier League Grand Finals to AAMI Park we are recognising the spirit of the sport, and recognising the importance of both the Alanic Victorian Premier League and Women's Premier League Grand Finals."

Looking to highlight the commitment of the FFV to top division football in Victoria, Rendell said he hoped the day would become an annual event on the sporting calendar.

"It'll be a great day, it's a great stadium, hopefully we'll get a big crowd coming out here, and the players themselves will be able to put on a fantastic spectacle for a big crowd," he said.

Rendell sees a future at AAMI Park as a long-term investment in football.

At the announcement were former Socceroo and current Melbourne Knights captain Danny Tiatto and Matildas captain and Box Hill star Melissa Barbieri.

Tiatto and Barbieri agreed it was one of the world's finest football stadiums.

"Definitely it's one of the first great stadiums about in Australia, not just in Australia but in the world," said Tiatto.

"I've played in many great stadiums but its right up there, just the facilities, the ground itself, and I think the atmosphere it's going to bring to the game, it's going to be phenomenal." 

Matildas shot stopper Barbieri said if Box Hill makes the final it would be one of the few times she has played at a rectangular stadium.

"I haven't actually played on it, but by looking at it, it definitely looks like one of the better ones that I've ever seen," she said.

"I only see them on the TV in England and watching the Premier League and how close the crowd is to the ground I'm just so excited to maybe get a chance to play on it."

Barbieri sees the opportunity to play at a rectangular stadium a win for women's football in the state.

She added: "For women's football in Victoria to play at AAMI Stadium it's a tremendous honour.

"Not only because its' the first of its kind in a rectangular stadium, but it shows the girls that there are things that you can get just by playing a great sport.

"You can aspire to play for Australia, but you can also aspire to play at great stadiums."

The league's new naming rights sponsor will start a heavy promotion campaign with a focus on the grand final and next year's season.

Managing Director Tony Beig considers the move a good one for Alanic and is excited by the opportunity.

"Our partnership with the Victorian Premier League positions Alanic as an elite football apparel brand," he said.

The women's decider will kick off at 3pm with the men to follow at 7pm.