FIFA vice-president Jack Warner has added further doubts to England's 2018 World Cup bid by watching their rivals advertise under their noses.
Warner was speaking at the Leaders In Football summit at Stamford Bridge, where all guests were given a free bag promoting Australia's bid for either 2018 or 2022.
After criticising the bid earlier in the week, Warner went on to suggest David Beckham or a figure such as the Queen could play a role in bringing the tournament to England by visiting decision makers.
"I came here and was shocked that I got a bag for Australia at the entrance," said Warner, who holds three votes as CONCACAF president and could influence another two.
"I wouldn't have allowed it. Why isn't there a bag for England? People are looking at these things and asking themselves questions.
"My colleagues are saying very quietly that the guys who are coming to them are lightweight. This is the type of thing that loses you a bid.
"You have to look at what others are doing and also be creative yourself - these things are not happening."
Warner feels England could be successful if they use their attributes and become more aggressive.
"I feel England do not exploit their attributes. I would take Beckham and make him my ambassador in countries where people are going to vote," he said.
"England's attributes surpasses any other country. I would have been more aggressive in the market place.
"If I had the Premier League, Beckham and the Queen, there would have been many things I could have done for the people who are voting. I would have made them next-door neighbours to make them the first name of people's lips.
"In Rio last week, the first name on people's lips was Spain, then Russia. I have friends in England and know about the trauma of 2006 - I am saying if they do not get their act together they will lose. You have no divine right to anything - you have to earn it."
England played a friendly in 2008 against Trinidad and Tobago, where Warner is based, and, despite his comments, have been told they can be guaranteed his vote.
Warner's speech was titled The Future Of Football: A Global Perspective, and he also addressed issues facing the game, including the danger of clubs being in heavy debt.
"Say what you want about free market but bottom line is the playing field is not level and other teams can and do find themselves left behind," he added.
"A salary cap should be introduced to allow for a more level playing field among clubs. Otherwise, smaller clubs will never be able to compete with high-spending ones. Never.
"And we need quotas. Madrid should not be able to field a side without a Spanish player - neither should Liverpool without an English player. The clubs must take initiative."
Warner also criticised clubs for not releasing players for international duty and talked about the need to embrace technology.
Lord Triesman, England's bid chairman, believes the bid is making progress.
"Jack has been very positive and very willing to give advice," Triesman told Press Association Sport.
"His initial advice was not to do what we did in 2006, going round getting in people's faces and making assumptions, we should go around and listen to people. That is quite right anyway.
"It was always going to be a campaign where we would move onto a higher profile. He's making a point that we need to get to that point. It is always worth hearing Jack's advice."
After criticising the bid earlier in the week, Warner went on to suggest David Beckham or a figure such as the Queen could play a role in bringing the tournament to England by visiting decision makers.
"I came here and was shocked that I got a bag for Australia at the entrance," said Warner, who holds three votes as CONCACAF president and could influence another two.
"I wouldn't have allowed it. Why isn't there a bag for England? People are looking at these things and asking themselves questions.
"My colleagues are saying very quietly that the guys who are coming to them are lightweight. This is the type of thing that loses you a bid.
"You have to look at what others are doing and also be creative yourself - these things are not happening."
Warner feels England could be successful if they use their attributes and become more aggressive.
"I feel England do not exploit their attributes. I would take Beckham and make him my ambassador in countries where people are going to vote," he said.
"England's attributes surpasses any other country. I would have been more aggressive in the market place.
"If I had the Premier League, Beckham and the Queen, there would have been many things I could have done for the people who are voting. I would have made them next-door neighbours to make them the first name of people's lips.
"In Rio last week, the first name on people's lips was Spain, then Russia. I have friends in England and know about the trauma of 2006 - I am saying if they do not get their act together they will lose. You have no divine right to anything - you have to earn it."
England played a friendly in 2008 against Trinidad and Tobago, where Warner is based, and, despite his comments, have been told they can be guaranteed his vote.
Warner's speech was titled The Future Of Football: A Global Perspective, and he also addressed issues facing the game, including the danger of clubs being in heavy debt.
"Say what you want about free market but bottom line is the playing field is not level and other teams can and do find themselves left behind," he added.
"A salary cap should be introduced to allow for a more level playing field among clubs. Otherwise, smaller clubs will never be able to compete with high-spending ones. Never.
"And we need quotas. Madrid should not be able to field a side without a Spanish player - neither should Liverpool without an English player. The clubs must take initiative."
Warner also criticised clubs for not releasing players for international duty and talked about the need to embrace technology.
Lord Triesman, England's bid chairman, believes the bid is making progress.
"Jack has been very positive and very willing to give advice," Triesman told Press Association Sport.
"His initial advice was not to do what we did in 2006, going round getting in people's faces and making assumptions, we should go around and listen to people. That is quite right anyway.
"It was always going to be a campaign where we would move onto a higher profile. He's making a point that we need to get to that point. It is always worth hearing Jack's advice."
Copyright (c) Press Association
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