Football Federation Australia today announced that Westfield will be stepping down as the naming rights partner of the FFA Cup.
The move comes ahead of the impending opening of FFA's financial books amid the current state of the game in Australia.
The governing body says the FFA Cup will have a new naming rights partner for next season with Westfield set to concentrate on women’s football.
FFA says it is currently in discussion with a number of potential partners ahead of the 2018 edition which is set to kick-off in February.
FFA CEO David Gallop paid tribute to Westfield for their backing of the competition.
“As indicated recently, Westfield has chosen to increase their support of Women’s Football in Australia and as a result has chosen to step down as the naming rights partner of the FFA Cup,” Gallop said.
“Westfield took a leap of faith when they chose to partner the fledgling FFA Cup competition in 2014 and their contributions have been a big reason why the FFA Cup has become so successful in such a short time.
“We thank Westfield and the Scentre Group for their valuable support and we look forward to continue to work with them to promote and develop Women’s Football in Australia."
CEO of the Scentre Group Peter Allen (owner and operator of the Westfield Brand in Australia and New Zealand) said he was proud of Westfield’s involvement with the FFA Cup and the associated achievements.
“It’s an honour to have been involved with the establishment of the FFA Cup and we’re pleased to continue supporting Australian football by concentrating our efforts on women’s football, which has long- been our objective," he said.
"We look forward to working closely with the FFA in bringing our focus to further support the great success Australian women’s football has enjoyed in recent years.”