All White Shane Smeltz gave New Zealand a 1-0 lead against Italy in South Africa in 2010 before the Azzurri levelled the score by full-time.

During a long and distinguished A-League career, he rattled home 92 goals in 190 games for four different A-League clubs during stints with Wellington Phoenix, Gold Coast United, Perth Glory and Sydney FC.

But in the wake of Jamie Maclaren's exclusion from the 26-strong squad for the Socceroos training camp in Turkey, the celebrated hitman is struggling to see how Australia will get on the scoresheet in Russia.

"I question exactly where the goals are going to come," Smeltz told the large crowd – which included FFA chief executive David Gallop – at the Optus launch of their World Cup coverage.

"It's up for someone to stand up - maybe it's Arzani coming off the bench and producing? But you know, that's my one question mark."

German-born Smeltz tips a potential Germany victory in the World Cup Final – but he's not writing off Australia's chances completely.

The Socceroos face France, Denmark and Peru in Group C and Smeltz admits the French are clear favourites to top the group...  but he can see the Socceroos picking up points against Peru.

The Kiwis met the South Americans in their World Cup play-offs, and Smeltz saw weaknesses the Australians can exploit.

"I think France are going to go through," he added. "But I think it's pretty open after that.

"New Zealand had to play Peru and they obviously overcame us. We did well against them at home but they were very good in their backyard.

"I'm not sure they travel too well. I think Australia will have a really good chance of getting some points against them in Russia...and they're going to have to!

"The first game is against France and you always want to start the tournament well – so I think they have to look at the other two games to pick up some points.

"The only question is – and this might be a little bit negative – but I question where exactly the goals are going to come from?"

Smeltz joins a star-studded cast of analysts for Optus's World Cup squad, featuring former international players with more than 650 caps between them.

Joining Aussie presenters Mel McLaughlin and Rich Bayliss will be Smeltz, Tony Popovic, Paul Okon, Tony Vidmar, John Aloisi, Luke Wilkshire, Alex Wilkinson, Brett Emerton, Sasa Ognenovski and Amy Harrison.

Optus will be broadcasting every game of the tournament live and today launched their new app for non-Optus custoners to access the service on a variety of digital platforms for $14.99 a month.