EA Sports have been running the  FIFA Football Experience in The Zone throughout the show but this weekend it will also hold the Sydney Live Qualifier Event for the FIFA Interactive World Cup 2010.

This is the the world's largest football gaming tournament and the Sydney leg will feature a bevy of celebrity guests, exclusive previews of EA SPORTS 2010 FIFA World CupTM, a PlayStation®3 entertainment zone, an adidas® football skills arena and pumping music to soundtrack the experience!

We have eight pairs of tickets to give away which give free entry to the Show (but don't include any transport, so sorry Melbourne/Adelaide/Perth/Brisbane/etc readers) and the Zone.

To win, simpy follow us on twitter then Direct Message us with your email address. The first eight will be contacted by us for their home address...and we'll send the tickets off to you this afternoon.

Here are a few pics from the new FIFA World Cup game to get you going, including the new Story Of Qualifying feature where you can relive key moments from past World Cups...and change history!