Figures released by IBISWorld, a leader in market research, show Australians will contribute $884.2 million due to the tournament in South Africa, with the retail industry the big winner.

The 18,000-strong Socceroos fan contingent heading to South Africa are next, spending $180 million to support their Australian stars.

But sales of televisions will not be as great as some would expect, with many households already owning a large screen TV.

"While Australian retailers are spruiking the World Cup as a reason to buy the latest 3D televisions, we expect demand will be subdued," IBISWorld Australia General Manager Robert Bryant said.

The monthly Australian clothing retail spend for June and July will rise by 8.5 per cent thanks to mad Socceroos fans desperate for a jersey, scarf or beanie.

Other industries to capitalize in a big way on the quadrennial event include gambling and pubs and clubs.

The researcher believes the A-League will benefit from the tournament with a boom in attendances, although they will remain below the NRL.

"Despite the fact that two clubs are joining the A-League - Melbourne Heart in 2010 and Sydney Rovers in 2011 - football sponsorship remains below other major sports in Australia.

"The A-League and the Socceroos attract around $24 million in sponsorship dollars each year and Hyundai invested just $10 million for four years of naming rights," Mr Bryant said.

The broadcast deal and naming rights will both increase in the near future.

"IBISWorld expects that Football Federation Australia will seek around $30 million for new naming rights next year as well as negotiating a $300 million, five-year broadcast deal with Foxtel," he said.

The $180 million spent by 18,000 Australians following the Socceroos far outweighs the $68 million contribution made by the 14,000 in attendance at the 2008 Beijing Olympics.

If the Socceroos made a remarkable fun to the final, the final figure would be closer to $8.16 billion.