Western Sydney Wanderers borrowed a line from Barcelona when co-owner Paul Lederer outlined his ambitious vision for the club's future.
As he opened the new Wanderers HQ – complete with multiple training pitches, separate men's and women's changing rooms, media centre, office space, gym and BBQ area - he said he wanted it to be "...more than a club."
The motto is literally written large across Barcelona's Camp Nou stadium in Spain and central to the broader role the club plays in the local community.
But Western Sydney Wanderers have set their sights on matching that in Sydney by embracing all parts of society in the West – and bringing them all to their sprawling new 11 hectare home in Blacktown.
They have already removed all fees from youth players coming through their system, and once work is complete at the HQ, they plan to embrace a range of community programs targeting females, seniors, migrants, Indigenous people, mental health and healthy eating issues and the disabled.
"We want to be a club of social conscience," said Lederer at the HQ launch. "That is very, very important to us. In 2015, we had a vision, a dream to build a field of excellence.
"[CEO] John Tsatsimas and I travelled the world looking at what is the best. We went to England, Europe and the United States to see what we could build and what could be delivered.
"I am satisfied we have done our job very well. This facility will allow the youth of Sydney, Western Sydney especially, to fulfil their dreams.
"We're very strong believers in the youth of Western Sydney. We believe our future relies on that. We made a conscious decision that all players will be charged no fees.
"We are the first club in the country to achieve that."
The increased involvement in social issues comes ahead of competition in their heartland from new expansion club, Macarthur FC, which will join the A-League next season.
Included in the Wanderers' new HQ is a wall with a giant mural map of the west...including the Campbelltown area where Macarthur will be based.
Lederer is determined not to surrender any part of the region and sees the new centre as pivotal to that.
He added: "I think this takes our club to the next level.
"We want to be part of the social fabric of Western Sydney. We want to be more just than a football club. That is our dream.
"There are more than 190 different countries represented in Western Sydney. That is quite unique. I don't think that appears anywhere else in the landscape of Australia.
"We want to support charities. We want to be the champions of the W-League. We want to support people that are not as well off as we are and we want to help them,.
"That's what our football club stands for. That's what we are."