He's enjoyed great success working with football, rugby league and rugby union, both in Australia and Europe. Now, Bradley Charles Stubbs – a man who works directly with coaches on improving their craft – is targeting some even bigger fish...
Back in 2014, Bradley Charles Stubbs – aka the ‘Coach Whisperer’ – decided he needed to get some high-profile professional sporting clients onto his resume.
Having already succeeded at a number of lower levels, Stubbs wanted some prominent notches on his belt to underline just how effective his coaching programmes can be.
Just three years later, Stubbs has been acknowledged as a key factor in Sydney FC’s record-shattering A-League season, while he also contributed to the success enjoyed by the England and Australian rugby union teams.
It doesn’t matter if it’s sport, business, whatever. I can do it with anyone. I can get anyone to win
Prior to that he helped Australian rugby league club South Sydney, which is co-owned by Oscar-winning actor Russell Crowe, break a 41-year premiership drought.
Now, the 56-year-old Australian has his sights set on some even bigger targets – namely the English Premier League and the FIFA World Cup.
Shooting to prominence earlier this year when Sydney FC’s Graham Arnold thanked Stubbs after he won the A-League’s coach of the year award, the Queensland-based mentor granted FourFourTwo a rare interview, where he gave an insight into his unique approach.
“I’ve been fine-tuning my craft over 35 years,” Stubbs explains when FFT asks him how this all began.
“I’ve got a programme called ‘Expect To Win’ and within that is a programme called ‘the science of belief’.
Alongside Graham Arnold and the A-League Premier's Plate
“There is a science behind belief, the way that humans actually encase the information and what it does within the brain.