The 2017 emblem was unveiled this week in Abu Dhabi...
The Official Emblem for this year’s FIFA Club World Cup in UAE was unveiled on Tuesday in Abu Dhabi.
The tournament, which has run since South Melbourne competed in Brazil in 2000, has evolved over the past 17 years, along with the trophy which has a unique shape.
That unique and very recognisable trophy shape was used as a starting point for the Official Emblem.
The design draws inspiration from the UAE’s rich history, heritage and culture.
Introducing the 2017 #ClubWC emblem! 🙌🇦🇪 pic.twitter.com/LcfFBDecFZ
— FIFA.com (@FIFAcom) April 11, 2017
The iconic ball, created from Arabic calligraphy meaning Emirates, features at the top of the emblem, and depicts a unifying force synonymous with the nation’s passion for the beautiful game.
His Excellency Major General Mohamed Khalfan Al Romaithi, chairman of the Local Organising Committee for the FIFA Club World Cup UAE 2017 explained: “The Official Emblem is a true representation of the UAE’s cultural heritage.
“The beautiful multi-coloured sands of the desert form the basis of the emblem. From our precious historical traditions of fishing, sailing and pearl diving, reflected in the representation of the dhow, to the rich beauty of date palm leaves and trees that signify sustainability, this is a symbol for a phenomenal tournament taking place in the UAE.”
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