Northern Territory Minister for Sport and Recreation, Matt Conlan made the announcement in Alice Springs’ iconic Todd Mall earlier today together with Adelaide United CEO Glenn Elliott, captain Eugene Galekovic and defender Daniel Bowles.

Part of the historic agreement will see Tourism NT become a major sponsor of the Reds and have its branding on the back of the club’s playing shirts for the next two Hyundai A-League seasons.

Adelaide United will also play a pre-season game in Alice Springs in 2014 and 2015 in addition to the Reds having a year-round presence in the region, providing significant benefits to the local community over the next two years.

“The Territory now has an A-League club to call their own,” Mr Conlan said. “Known as the Reds, it’s fitting that the Red Centre will be Adelaide United’s new home away from home. 

“This agreement will undoubtedly help grow football in Central Australia. The Club will conduct training camps and clinics during extended visits to the Centre and work closely with local coaches to oversee the development of our juniors to improve their pathways to the elite level, which will hopefully one day see them playing in the A-League." 

Elliott said that the partnership was sure to provide substantial benefits to both parties, and the Reds would look to become the Hyundai A-League team that Territorians could connect and affiliate themselves with.

“This is a particularly exciting announcement for the club,” Mr Elliott said. “The Northern Territory is an iconic tourism destination and we are proud to have the world renowned Tourism NT branding on our strip as a Major Partner.

“There has always been a natural connection between South Australia and the Territory and now that extends to football.”