Managing Director of Jim's Plumbing, David Ellingsen said: "It will give us the exposure on a national level and expand our branding of Jim's Plumbing and also the Jim's Group. It's quite a large business and with Adelaide United being a national brand identity, it should go well hand in hand together," Mr Ellingsen said.

On the partnership, Adelaide United CEO Sam Ciccarello said, "We thank Jim's Plumbing for the confidence that they have shown in Adelaide United in their commitment as the club's major sponsor, and we look forward to a long and successful partnership with David and his team."

"David and his team have recognised that support for football and Adelaide United continues to grow in Adelaide - we're excited about the deal and look forward to promoting the Jim's Plumbing brand around Australia."

The Reds' squad will wear Jim's Plumbing on the front of the club's playing strip for the first time against the Central Coast Mariners tomorrow night at Hindmarsh Stadium.