The Quest campaign sets up the question on everyone's lips - "Who Will Lead Their Team To Victory?" and invites football fans them to converse with other fans from all over the world on the topics that matters.

To launch the initiative, adidas have created a movie trailer style promo staring the likes of Zidane, Messi, Villa and Gerrard.

The campaign includes the adidas FIFA World Cup Match-Ups in which fans can set up head to heads with 32 players from 32 countries and make their predictions on which player or team will win. Accurate predictions and social interactions with other fans on their Facebook site can earn participants reward points with the opportunity to win awards and prizes such as adidas gear signed by their favourite player or Official FIFA World Cup Jabulani match balls.