Now in his mid-30s, James Robinson is Ballarat City’s Director of Football.

It allows him a wide-reaching influence at the region’s flagship club.

And it is an area that has council-backed football facilities and talent to burn, according to English-born Robinson.

What’s more, with Western United playing two games against A-League opposition later this month as part of Ballarat’s “Festival of Football”, he says football's boom in Ballarat will continue apace. 

“It's been fantastic with Western United and credit to them and how they have gone about engaging with the community and their strong commitment to the people and the game,” Robinson tells FTBL. 

“It's given the game an extra bit of energy because you are getting all stakeholders asking questions and wanting to know a bit more.

“We have the current and future players of the game seeing a tangible pathway to the football club, on and off the pitch.

“This is a game-changer for the region and one that will continue to get stronger as time goes on.”

The future is what Robinson’s club is focusing on, and they have taken a conscientious step into youth development.

First-team player payments are a thing of the past as that money is redirected into developing younger players.

And it’s already reaping benefits. Melbourne City have sensed the opportunity to muscle in on Western United territory offering training sessions to local players.

“We have just recently had two players aged 20, Chudiar Tharjiath and Xagai Douhadji go and train with Melbourne City first team.

“We played their youth team and City coach Erick Mombaerts liked both players and invited them in to train.

“It was a step up for both players but you will definitely hear more about them in the future,” said Robinson, himself a former professional with Crewe in England.

“We have had 14 male and 5 female players from our Academy make their debuts for the respective first teams this year.

“The youngest players were 15 years of age for the male and 14 years of age for the female.

“All young players need opportunity, but they also need to understand that opportunity comes with responsibility.

“Brandon Lauton came through the academy and he made his 1st team debut at 15 years of age at the club.

“He is starting to get some opportunity at Melbourne Victory but he is getting chased by his two younger brothers, Leighton [17] and Jordan [16], who is playing first-team football and have the potential to make the step up.

“Jordan recently turned down Melbourne Victory academy to make sure he maximises his studies and family.

“There is untapped potential for the game in the region and when preparation meets opportunity, it creates a platform for the game that will create a football future that we all want to be a part of,” added Robinson.

The Festival of Football is a sign of intent for the game in the region and the new A-League club in Western Melbourne.

In a six-day span. Western United play current FFA Cup holders Adelaide United on Saturday, September 21 (3 pm KO).

Then, on Friday September 27 also at 3pm, they face the daunting task of Sydney FC, the reigning A-League champions.

Both games will be at the impressive Ballarat Regional Soccer Facility.