Every Tuesday the 22-year-old Fury striker mentors the youngster at Townsville’s Cleveland Detention Centre.

It follows on from Williams’s work last year as a coach of the centre’s football side who played against local school teams and memorably won one game 6-1.

The twice-capped Socceroo forward wasn’t asked to visit the centre – he wants to do it. And they are more than happy to have one of the region’s most well-known sports stars do some genuine community work.

“He’s from up in Weipa but got himself in a little bit of trouble. So I go in and look after him," Williams told au.fourfourtwo.com.

“I love it. I wanted to do it. For me to see these boys… it’s something I want to do. It’s something that pleases me. I love going in every Tuesday.”

Williams spends his free time with the centre's kids because he wants to make a difference to local Indigenous kids. He also wants to promote the A-League as an option along with NRL and AFL careers.

It was one of the reasons why the former Brondby and Queensland Roar star was so excited to sign a two-year deal with Fury rather than continue to pursue his overseas dream.

“They are good boys," said Williams. "A lot of them are in school, put their head down and concentrate and do well.

“But there is a punishment they have to do for what they did outside those walls. You can’t go through life getting away with some of the things these kids have done.”

The kids in the centre range from 15 to 18 years of age. They play sport and are schooled in the facility but there is a lockdown and they can only leave the centre for official reasons (such as hearings).

Williams’s  work is part of a pleasing trend this season of A-League clubs embracing the concept of being community role models.

In Melbourne a joint initiative between Professional Footballers Australia (PFA) and both Melbourne Heart and Victory, has seen players work in selected schools in the Heroes mentoring program which teaches respect, fair play, teamwork and leadership.

And in Sydney, the sky blues have kicked off a community initiative called Scoring4Health to help fight obesity in children through regular school visits and the promoting of healthy living ideas.

Both excellent ideas and there are other examples across the country. But what Williams does is particularly significant given he drove and envisioned the initiative himself.

“I just wanted to be that, not I guess role model, but be that person they see and think, ‘well an Indigenous person can play soccer’," he said.

“You don’t have to go down the rugby league path. You can come and play soccer, even go overseas and explore different avenues.

"Not that I’m trying to draw them to football but I’m trying to show them you can be Indigenous but still be a professional [in the A-League].

au.fourfourtwo.com saw first hand recently there are a good number of Indigenous fans on the terraces at Dairy Farmers Stadium.

As for being a coach, the lightning quick forward with four goals this A-League season got a rare insight into the mentality of players during his time in charge of the centre's side.

“The first two training sessions were difficult but as soon as it came to selection time for the game they were listening and concentrating and working really hard!” he said.

But it’s not just about football. Williams is a keen musician and often played guitar in his downtime during his three year stint in Denmark with Brondby. And it’s come in handy down at the centre.

 “I do music with my boy – his name’s actually David as well," he said. "He loves music - drums, guitar. Together with the music teacher we switch instruments and play music - it’s perfect.

“To see them smiling… It’s just something I wanted to do while up in Townsville and it’s one of the big reasons why I signed here.”

Williams has plans for more community work outside of his work at the centre. He has his eye on helping drug and alcohol rehabilitation programs and he’s already started donating clothes to struggling kids in the area.

He added: “I love it. I can’t ask for anything more.”