In a drawn-out process, Heart have been negotiating for much of the last year with the new rectangular football stadium at Swan St.

But as it stands there is no full-time tenancy deal signed at the new 30,000 all-seat venue dubbed the Bubble Dome by fans for its space age design, but now officially called AAMI Park.

Although Swan St is Heart's preferred home venue, they are keen not to be locked into a deal that bankrupts the club as they look to build a strong foundation for a second Melbourne A-League franchise.

"There are still some Ts to be crossed and Is to be dotted but we've said from day one our preference is to play every home game there [at Swan St]," Heart CEO Scott Munn told au.fourfourtwo.com after the unveiling of John Aloisi today. 

"Our feedback from our initial offering to members is they want to sit in the same seat for 15 games. So we're going to work extremely hard with the stadium and state government to secure a full-time tenancy there and I'm really confident of that.

"It's a large deal so we want to be structured so we're viable for 50 years and we're financially sustainable from day one."

Stadium deals at other A-League clubs have been an issue with the bottom line and Heart's refusal to jump into a deal too soon makes sense in the long-term.

"We could go to Etihad Stadium and we've met with Ian Collins and his team there and that is an option for some games there as will Melbourne Victory," Munn added.

The Red and White army of Heart fans is starting to coalesce with club CEO saying around 100 fans met for the first time recently. Priority seating for members is also on the agenda.

"I'd be really disappointed if we're not averaging over 10,000 a week. That's certainly our minimum goal but we're also realistic that it will take time to build from the ground up," Munn said.

 "We're really confident we can secure a loyal supporter base and around that we have a group of active supporters. We're really confident of a core group of supporters building up that'll turn up week in week out.

"And our derbies with Melbourne Victory will generate more people to the games which will benefit us."