Jason works closely with the club’s Director of Fan Engagement and Digital Media, Kuba Krzyzostaniak, so that the digital content aligns with the various matchday promotions the club has become renowned for.

Kuba couldn’t agree more with Jason’s sentiment:

“I think it's just a case of staying true to our brand and our city. We take risks, sure, but for us it's just having fun and trying to be different. We’re trying to be unique and doing creative things that no-one else is doing.

“Just because we’re a third-division team we don't have to view ourselves as being lesser than any other club in the US.

Credit: Will Jenkins

Speaking on the club’s Behind the Feathers podcast, Director of Merchandising Chase Eagan explained that the matchday promotions which he works with Jason and Kuba to deliver are often put together “the week of. We’re doing these 3-4 days prior [to the matchday].”

The club’s first promotion came about in that exact manner, a handful of days from Forward’s mid-season clash with North Texas.

“We sort of came up with a silly idea that we were going to get some of our plastic flamingos and drill holes in them and wash them out so you could drink beer out of them,” Jason explains, chuckling, “We just put them up online and were sort of thinking, "Well, no-one's actually going to buy these things right?””

As it turned out, Jason’s humble perspective was quite wrong. The idea was a success.
Gaining immense popularity amongst stadium-goers and members, the ‘Fla-mug-o’ was born, and it would turn out to be the beginning of something grand.

Credit: Will Jenkins

With Kuba, Jason and Chase supported by a small team of front-office staff, the club’s commitment to quirky home matchday promotions only grew from there.

The ‘Bro Pack’ included local beer, shades and a Forward-branded tank-top for its fans to become ‘Basic Bros’.

‘International Watermelon Day’ saw countless team-signed watermelons given to fans, and the pulverising of a particular one which had been branded with the logo of their opposition on the day, FC Tucson.

Early September saw the club host an 80s wrestling-themed matchday where fans received a ‘MingoMania’ pack and got to meet former-wrestler ‘Hacksaw’ Jim Duggan.

Andrew Schmidt – President of The Flock, Forward Madison’s main supporter group – described meeting the 80s icon, “The man has the biggest hands I've ever shaken in my entire life.”