The man Liverpool fans call 'God' is refusing to set himself a personal goal target for the season but is confident he can deliver for his new team.

Despite his arrival at the club, many bookmakers and pundits are already writing off Fury's chances with several condemning them to a slot in the bottom two.

As a high profile recruit Fowler also knows that rival clubs may have him down as a marked man. But if that means he gets extra attention and the odd kick, he won't be complaining.

Speaking at today's A-League season launch in Sydney, Fury's marquee man said: "We're one of the favourites to finish bottom. It's up to us as players to try and prove these people wrong."

As for a goal tally, he insists that setting yourself a target means a sense of failure if you don't achieve it.

"I never have done to be fair (set a target). I just want to try and score as many goals as I can," said Fowler.

He is bound to be a major player to watch for opposing sides but the former Liverpool and Leeds favourite says some special attention could have a bonus side for Fury.

"I don't know how people see me," he said. "All I can do is go out and try and play my game and if it means more people on me then it leaves that little bit of space for others to capitalise. We'll see what happens."

Fowler isn't worried about the press attention either and hopes there will be plenty of it because it means the team will be doing well.

He added: "If you're successful obviously you're going to get headlines and people talking about yourself. I'm hoping for a lot more press because I want to be successful and score lots of goals."

He is also determined to succeed in the right way and has welcomed the FFA's stance on diving.

"That's not my game is it to be fair?  I've never done it," he said. "It's a form of cheating isn't it so I want to play the game in the right way. Having people diving here there and everywhere, it's not what the game is about."

Fowler, who admits he has been impressed with David Williams' contribution so far, is looking forward to the opening clash against Sydney FC this weekend - the club he so nearly joined two years ago.

He aded "We're under no illusions, it's going to be a tough game.

"All the games in this league are going to be tough games. But it's a great start to a new era for us, playing one of the glamour clubs.

"It'll be a big test because we played them not so long ago in a friendly and  they were worthy winners."