Fury CEO Dean Hassall believes the North Queensland club's strip is unique to the A-League, and hopes fans of the club can 'embrace' the kit, which features two tones of green on the home strip and a largely white strip.

"It means the club has something tangible which our supporters will be able to identify with," Hassall said at the launch. "We know that North Queenslanders love to show their allegiance to their sporting teams in an almost tribal way.

"We hope they'll embrace the Fury's colours and make them their own by wearing the jersey, the shirt, the hat - anything that shows they are Fury fans - with pride at our home games and also on the road."

Former York City striker Daniel McBreen was one of the seven stars on hand to launch the new strip.

He said it was a great feeling to represent the green and white of North Queensland Fury in the side's trial matches, but said the club's opening match of the regular A-League season against Sydney FC is the one that counts.

"There's a first for everything - whether it's the first time you wear it, the first team on the pitch, the first goal scored, McBreen said. "That's something that can never be taken away and to be a first in an inaugural season, that's one of the highest honours a player can have at any club.

"The game in Singapore might have been the first in club's history, but it was a friendly ... it isn't the same.

"The strip the boys pull on in August against Sydney FC is what everyone is going to remember. That's the strip all the players want to wear - to be in that starting XI."