Fury were informed on Friday that the company would not be extending its association with the Townsville outfit - something of a surprise to club officials.

''This is disappointing for the club and comes as a surprise after what were very positive discussions with the local senior management team at Queensland Nickel just last week,'' Fraser told the Townsville Bulletin.

''I had a call from local management early today (Friday) and shortly afterwards received a letter stating the sponsorship would not be renewed for next year, despite recent conversations that were open and positive."

But Fraser (pictured) prefers to see the situation as a case of one door opening where another closes - rather than being a potentially terminal blow for the club.

''This is just a little bump in the road and presents an opportunity for the club to partner with a national sponsor who will grow with us over the next few years,'' he added.