EXCLUSIVE: Western Sydney Wanderers executive chairman Lyall Gorman said FFA will continue to finance the fledgling club for as long as it takes, describing the projected three-year transition to community or private ownership as just “a number”.
Gorman told au.fourfourtwo.com there was “no gun” being held to the club’s head, and finding the right owners and ownership model could take longer or shorter than the timeframe floated at the Wanderers’ April launch.
With memberships tracking in “the thousands” – the club would not release detailed figures – the Wanderers off-field strategist said the franchise was laying the “building blocks” for the next 50 years and had the full support of the game’s governing body.
“I don’t think there’s a timeline put on it,” Gorman said of the ownership transition.
“What there is, is an absolute commitment to put the building blocks in place, so that at some time in the future – and there is no time on this at all – at some time in the future the club can be safely transitioned into a new ownership model.”
The A-League’s newest entity was born during the death throes of Gold Coast United and followed in the wake of another defunct expansion club, North Queensland Fury, which was dissolved due to financial instability.
But Gorman said of the Western Sydney franchise: “There’s not a gun at our head that, if you haven’t achieved in three years what are you going to do. Look, it’s a number. It’s a number that displays the FFA’s commitment to ensure this club’s future.
“Clearly the accountability and the responsibility is to get the building blocks and the platform in place to ensure (the club) has a sustainable future.
“It could be shorter (than three years). It could go either way. People who know me will know how driven I am. I do 100-hour weeks in this place and I do it for a reason – because I believe in the game and I want to make a difference to it.
“The brief down the track, once we have all the building blocks in place, will be how we can best place this club in the hands of what could be a combination of private equity and community ownership (or) purely community ownership.”
A bullish Gorman also fired a shot over the bow of cross town rivals, Sydney FC, following their much-hyped signing of legendary Juventus star Alessandro Del Piero, saying the Wanderers’ appeal would never be built around one player.
“While we applaud, and I have done publicly on many occasions, the signing of Del Piero, we just can’t let that shift our focus from our strategy,” he said.
“Our connection with our community won’t ever be around the individual signing of one player. It will be around our ongoing contribution as a community asset and catalyst for change for young boys and girls in the Western Sydney region over a long and sustainable period of time. And that’s our brand equity.
“So we’ll never build it around any individual player. And that’s no comment or disrespect to Sydney FC or Del Piero at all. It’s a different approach to our club - our culture and our values - and what it stands for.
“Does that mean we’re not going to try and be a successful team on the park? Of course it doesn’t. But if we isolate it to just that, we’ll make no impact and our relationships - whether it’s with the corporate, with government or our fans - will rely solely on winning or losing on the park. That is a fundamental trap many professional sporting clubs fall into.”
Last month the club had exposure to 45,000 children in Sydney’s west through a range of outreach programs and, in one weekend alone, the player group attended nine separate community events.
“That’s how we’ll build our brand and our brand reputation and that’s how we’ll gain the trust and connection with our fan base through our absolute commitment in our market,” Gorman said.
“That can range from football club presentation days - where there’ll be hundreds of kids and we’ll sit down and shake hands, sign autographs, have barbecues and play small-sided footy - to school assemblies, grand final days, cultural festivals, holiday clinics and camps.”
In keeping with the Wanderers’ community focus, members will be able to nominate and elect two of their own to sit on the club’s board from the end of next year.
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